Date of last update : 14/11/2019


1. Definitions :

What is « Personal Data » ? It is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, an identification number, geolocation data, an online identifier, or to one or more elements specific to their physical, physiological, genetic, psychological, economic, cultural or social identity.
What is « Personal Data Processing » ? It is any operation or set of operations performed or not performed using automated processes and applied to data or sets of personal data, such as collection, recording, organization, structuring, storage, adaptation or modification, retrieval, consultation, use, communication by transmission, dissemination or any other form of provision, matching or interconnection, limitation, deletion or destruction.
What is a « Data Controller » ? It is the natural or legal person, public authority, service or other body which, either alone or jointly with others, determines the purposes and means of processing.
What is a « Subcontractor » ? It is the natural or legal person who processes personal data on behalf of the controller.
What is a « Consent » ? It is any free, specific, enlightened and unambiguous expression of will by which the data subject accepts, by a clear declaration or positive act, that personal data relating to him/her may be processed.

2. Who is the person responsible for processing your Personal Data?

OKAIDI, a simplified stock corporation with a share capital of €2,928,240.00, registered with the Trade and Companies Register of Lille under the number 398 110 445, whose headquarters are located at 162 boulevard de Fourmies in Roubaix (59100), and is represented by Gauthier WATRELOT in his capacity as Managing Director. It determines the purposes and means of the processing operations defined below.

3. Where do we collect your Personal Data?

VYour Personal Data can be collected through multiple channels, such as our store network, websites, mobile applications, telephone or social networks.

4. What categories of Personal Data do we process?

The table below identifies the main categories of Personal Data that we may process about you:

Data categoriesCategory description
Customer Account Data

This is the data which is necessary to create the customer account and the data you may choose to provide to enjoy a personalized experience on our website. This data includes: e-mail address, first name, last name, postal address, other addresses for delivery or invoicing (e.g. professional postal address), number of children, password, loyalty number, name associated with the loyalty card, relationship with the child, the child’s last and first name, the child’s gender, the child’s date of birth.

Reservation Data

This is the data provided in order to reserve an item in the store.This data includes last name, first name, e-mail address, telephone number, the selected store to pick up the item.

Loyalty Account Data

This is data associated with your loyalty account that allows you to benefit from advantages on our website and in our stores.For example, this may include last name, first name, the loyalty account holder’s e-mail address and postal address, purchases made, number of loyalty points, loyalty account subscription date, and possibly your children’s first name and date of birth.

Prospecting Data

This is the data about you that we use to send you messages about the latest news about our brands. This data includes last name, first name, e-mail address, telephone number.

Game contest Participation Data

This is the data you provide to us to participate in the game contests that we organize.This data includes last name, first name, e-mail address, game contest answers.

Geolocation Data

This is data concerning your geographical position at a specific time.

Customer Experience Data

This is data that you provide to us when you send an opinion about our products and services.

Among the Personal Data collected, some are mentioned with an asterisk to specify the mandatory nature of the collection.

5. What Personal Data do we process and for what purposes?

Why do we collect your Personal Data?What categories of Personal Data do we process?On what legal basis is the processing of your Personal Data based?
  • Create and manage your customer account
  • Personalize your customer experience on our website
Customer Account Data
  • Consent when you create your account without placing orders and for data that is not strictly necessary for the performance of the contract /li>
  • Execution of the sales contract
Reserve an item in a store Reservation Data Execution of pre-contractual measures
Manage and monitor your loyalty program membership, offer you loyalty benefits Loyalty Account Data Consent
  • Manage your subscriptions and send you news about our brands electronically
  • Allow us to set up and electronically send you advertising which is adapted to your possible needs.
Prospecting Data
  • Consent
  • In accordance with Article L. 34-5 of the French Post and Electronic Communications Code, if the prospecting messages we send you concern products similar to those you have already purchased, and you are not opposed to the sending of such messages.
Geolocate you to indicate the store or pickup point which is closest to your geographical position to pick up the order or item that you have reserved Geolocation Data
  • Consentement
Improve our products and website based on your experience Customer Experience Data
  • Controller’s legitimate interest
Fight against Fraud Customer Account Data, Loyalty Data, Purchase Data, Reservation Data, Prospecting Data, Game Contest Participation Data
  • Controller’s legitimate interest

6. Will you receive commercial offers?

We may use your Personal Data as part of a commercial approach towards you, by e-mail and/or SMS.
We comply with the rules relating to the prior and express collection of the customer's consent when sending commercial solicitation.
When you create your account on the website, you are expressly asked to give your consent to receive promotional offers and news from us. Therefore, you will not receive any commercial solicitation unless you have consented to it.
More information about your rights can be found in section 1 « What are your rights to your Personal Data? ».

7. Do we collect Personal Data on minors under 16 years of age?

When you join our loyalty program and in accordance with its TOU , we may collect Personal Data relating to children under 16 years of age. As such, the member undertakes to be the latter’s legal guardian.

8. Who receives your Personal Data?

OKAIDI SAS will only forward your Personal Data to third parties for the purpose of prospecting provided you have given your consent.

Internal recipients
  • Business partners: brands belonging to the IDKIDS GROUP brand community, namely: Okaidi, Obaibi, Oxybul éveil et jeux, Idkids, Jacadi, N’Joy, Rigolo Comme La Vie, Bubblemag, Idtroc
  • Authorized staff in the following departments: sales, communication, marketing, IT, human resources, innovation, action fund
External recipients

The authorized staff of:

  • Service providers
  • Subcontractors, as part of the following missions: customer service management, online chat management, order processing and delivery on the e-commerce site, SMS and commercial email routing, fraud detection and prevention. Subcontractors act only on our behalf and on our instructions.

9.Is your Personal Data transferred outside the European Union?

Data may be transferred outside the European Union, particularly in the context of data exploitation to social networks.

10.How long is your Personal Data kept?

Below, you will find the storage periods corresponding to the list of the main data processing operations:

Reservation Data
Data categoryDuration of retention
Customer Account Data
Loyalty Data
Duration from the opening of the customer account / loyalty account and 5 years in archive from the deletion of the account
  • 1 year in an active base then 4 years as an archive
Prospecting Data
  • 3 years from the last contact we have with you
Game Contest Participation Data Duration of the game contest and 1 year in an active base, then 4 years as an archive.
Geolocation Data 1 month from the registration of the data

11.What security measures are applied to your Personal Data?

OKAIDI SAS, as the company responsible for processing your Personal Data, undertakes to take the necessary measures to ensure the security and confidentiality of the personal data transmitted, in compliance with the legal provisions in force.

12.What are your rights regarding your Personal Data?

In accordance with European Regulation 2016/679 of 27 April 2016 on the protection of personal data, you have the following rights:

Right of access You have the right to access all your personal data. A copy of this data will then be sent to you.
Droit de rectification You have the right to access all your personal data. A copy of this data will then be sent to you.
Right of opposition You have the right to object, at any time, to the processing of personal data, unless this corresponds to a legal obligation.
Right of deletion You have the right to have all your personal data deleted.
Right of portability You have the right to receive your personal data in a structured, commonly used and machine-readable format. You also have the right to request the transmission of your personal data directly to another controller, when it is technically feasible.
Right of limitation You have the right to obtain a processing limitation, if you dispute the accuracy of the personal data that we have processed about you.
Right to issue advance directives You have the option of indicating your instructions as to the fate of your personal data after your death. To do that, simply send us your wishes (conservation, deletion, or other specific wishes).

13. How to exercise your rights on your Personal Data?

You can exercise your rights by the following means:

  • - By mail at the following address: OKAIDI - Customer service - 162 boulevard de Fourmies- 59100 ROUBAIX- FRANCE
  • - Online, using the contact form at your disposal cliquez ici

Please note that, as part of the exercise of rights by applicants, our Customer Service may be required to verify the identity of the said applicants and request a copy of a valid identity document.
To facilitate the processing of your request, it is advisable to specify your first and last name, as well as your email address and, if you have one, your loyalty number.

To facilitate the processing of your request, it is advisable to specify your first and last name, as well as your email address and, if you have one, your loyalty number.

In addition, to facilitate access to your rights:

  • Every newsletter sent by OKAIDI SAS, offers you an unsubscribe link, allowing you to easily unsubscribe from newsletters and news from the OKAIDI brand, and / or its Partners if necessary
  • Every SMS sent by OKAIDI offers you a « STOP SMS »
  • You can also manage your commercial prospecting preferences directly by logging into your web account, under the heading « My newsletters and alerts ».

Finally, let us remind you that you have the possibility to refer the matter to the French Data Protection Authority (CNIL) at any time

14.How to contact our Data Protection Officer?

We inform you that OKAIDI SAS has appointed a DPO, who you can contact at any time as follows: By mail at the following address: OKAIDI - Customer service - 162 boulevard de Fourmies- 59100 ROUBAIX- France, or by using the contact form by choosing the section « Protection of my Personal Data » as the subject line

15.Personal Data Policy Updates

OKAIDI SAS may occasionally modify its Personal Data Policy. This change will be made visible by the last update date at the top of this section.